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Sabtu, 27 Desember 2014
Kamis, 18 Desember 2014
17 RULES FOR CRAFTING SUCCESSFUL SOCIAL CONTENT
Crafting
social content can be worrisome for many people whose main forte is
not social media, but it can be a fun and successful way to promote
businesses and bring in new leads and more revenue. However, you need
to use social media in a powerful way to see this happen, and many
people may not be aware of some incredibly awesome rules for crafting
successful social content. I want to make sure you know these rules
because I want your business to thrive by using social content!
Facebook
LinkedIn
Twitter
Let’s
take a look at the top rules for social media content for four
different channels: Facebook, Twitter, LinkedIn and Google+.
Each Social Channel Has a Different Tactic
When
you are crafting expert social content, you need to make sure you are
hitting all of the great tactics for the different channels. You can
have success with using the same tactic across the board, but if you
change things up, you will notice that you have even higher success,
which is what we all want! I am going to take an in-depth look at the
top social channels out there and give you a few great tips to use
when crafting your social media content.
If
you don’t have a Facebook page set up yet, now is your chance. It
is a great way to connect with all of your clients since many people
at least have a Facebook account even if they don’t have any other
social platform. Whether you need to create one or already have a
page, these tips will still be incredibly useful.
1.
Use Photos to Promote Further Engagement and Sharing. Something
that is apparent with Facebook is that people really seem to enjoy
photographs on
this social network. You can share behind-the-scenes shots or
photographs of projects your business has done. However, adding
things like fun memes can be great, too! Try out a few photos a
couple times a week and see what happens — you might start noticing
quite a bit more likes and shares than you’ve ever had before.
2.
Make Sure all Media is High Quality. When
it comes to content, no matter what type, quality is important. You
will need to write quality posts, but, according to Hubspot, you will
also need to have
high-quality images and
videos. This can help you look more professional and you might find
that people are more willing to take time out of their day to watch a
video that is high-quality.
3.
Cut Those Links Out of Your Post. Sharing
links is something you do with almost every Facebook post and
Facebook has something very handy — the ability to cut out the
links. What you will need to do is copy and paste the link you want
to share and wait for a little preview box to pop up. Once this
happens, you can erase the link and the preview will remain. This
looks nice and tidy. It also keeps people from being distracted from
your post due to a very long link. If you keep the link there,
readers might just skip over without viewing the entire post.
4.
Try Varying Your Punctuation. Punctuation
is a powerful tool on social media and the written word. You don’t
want to use too much or use it incorrectly, but you should consider
mixing things up a bit. When you write a post, consider using periods
the most, but throw in an exclamation point here and there. This
helps make the post seem upbeat without being overwhelming. You
should also avoid writing a sentence and ending it with multiple
exclamation points. Instead of writing, “Read about it
here!!!!!!!!” write something like, “Read about it here!” It
gets the point across without coming across as the
ever-popular Kermit
flail gif.
This
is a great place for a more professional setup and social plug. You
might be reaching people within your industry more than clients, but
this can still be a handy social tool to use, especially for
networking. Let’s look at a few great tips that you can use.
5.
Keep Your Titles Short. In
the article referenced in point one, Hubspot says you should always
be sure that when uploading a link, you ensure that the post title is
70-characters long and no more. If it is longer, consider editing it
to a shorter title. The main reason for this is that the crafty, yet
lengthy title you have will get cut off when posted to LinkedIn.
Instead of having that happen, come up with the perfect, shorter
headline and make sure it is just as crafty as the lengthier one.
6.
Utilize Different Media for LinkedIn. This
seems to be quite similar across the social media board, but it can
be incredibly helpful — share different media on LinkedIn. Using
different media can boost the amount of interaction you receive.
According to QuickSprout, posting an image on LinkedIn gets 98%
higher rate in
comments. You can also get an increase in shares by posting videos
and sharing links will also boost your LinkedIn engagement. Don’t
neglect the various media formats!
7.
Post Consistently — About Once Every Day. When
you post to LinkedIn, consider posting about once every day.
According to the Hubspot article shared in point 1, when you post 20
times each month, you will reach 60% of your intended audience. While
you aren’t posting every day, you are posting for the majority of
the month. This helps you reach more people and increases your
chances of more engagement on your LinkedIn page and your website, as
well.
8.
Keep Descriptions Short. In
the same article by Hubspot, they mention that not only do you need
to keep the link titles short, but you also need to keep the
descriptions short. LinkedIn will cut off the description at 250
characters leaving ellipses to show that there is more to the
description. Make sure to make your description have a powerful
punch, and you might have a higher likelihood of more clicks, which
is what we all want!
9.
Use High Value Content to Generate Leads. If
you want to see true success on LinkedIn, then a great way to do that
is share quality content. High-quality
content is
vital to Google and ranking, but it is also vital when you want to
reach more people on various social accounts. Remember, LinkedIn
reaches out to more professionals or industry leaders, and you want
them to see your best.
This
is a social network you might be avoiding because you don’t think
you’ll reach many clients this way. However, Twitter is a great way
to promote your business and reach a wider base. You really should
set an account up and if you have one, these tips will help you use
the social channel perfectly!
10.
Focus On Not Using All 140 Characters. When
writing up a tweet, you should consider not using all available 140
characters. You are more than able to, but you will find that people
are more likely to re-tweet if they can add their own words to it. By
giving them enough space to do so, you might notice more people
re-tweeting your posts. However, people will also simply re-tweet
without adding anything, but by leaving space, you are helping both
parties out!
11.
Include a Twitter Handle When Quoting or Retweeting. Quoting
someone who is on Twitter or retweeting them means you should always
include their Twitter handle. While this isn’t “necessary” it
is important. Not doing so could be looked at as rude.
For
example, if you are quoting a recent article you read on Moz.com,
then you need to write a quote and put @Moz at the end of your tweet.
This is professional and lets your followers check out more material
from the person or site. When you retweet, try not to make any
changes to the initial tweet, as this can also be considered rude. If
you want to add your own words but do not have enough space, shorten
what you say not what the original tweet says.
12.
Use Those Hashtags but Use Them Sparingly. Hashtags
are great resources to use to connect you with certain trends and
reach a wider audience. It is always a good idea to use hashtags
forvarious
services or keywords you
use in your blogs and website. If you are a plumbing service
incorporate the #plumbingservice hashtag into your tweets. However,
when using hashtags, make sure you use a small amount. An
#overabundance of #hashtags can be #overwhelming for #readers and
#breaks #sentences #up in a #weird way (see what I did there?). Many
people might just glance over the tweet, ignoring it and passing your
site over.
13.
Always Publish Media Such as Photographs. Just
like with Facebook and LinkedIn, images are important for engagement
on Twitter, as well. When you post a tweet, consider adding an image
to it. This is more likely to get you retweeted and people may even
respond. If you are doing a poll, have a photograph crafted already
with the options available to engage people. You can also do silly
posts and use a Grumpy Cat meme that fits your company or some other
meme you enjoy. Memes are a great way to promote
engagement on
Twitter.
Google+ (G+)
As
we all know, G+
is important to
your business website because there are various
ways it
can help you rank. However, it can also help you build a wider base
and reach a different demographic than you are trying to reach on
Facebook, Twitter, and LinkedIn. Here are a few great ways to use G+
to help boost your engagement and help you have successful social
media content:
14.
Don’t Be Afraid to Use Hashtags. The
one thing hashtags do on G+ is group your updates into important
sections and makes it more organized for your followers. They also
help bring in new people to your G+ page. One interesting thing is
that many this social channel will automatically
add a “hashtag” category
even if you don’t incorporate one. This can be very helpful for you
if you aren’t sure which hashtags to use and can help broaden your
reach on G+.
15.
Use Full Size Images for Media Content. This
goes along with using high-quality images on Facebook, but takes the
current trend of square images into consideration. When you are using
photographs on G+, consider using full size images instead of things
that are cropped or made to be very small files. This can help with
the quality, and as we noticed with Facebook photos, higher quality
can help promote more engagement from your client base.
16.
Engage with Your G+ Followers. If
you want to stand out on G+ a great way to do so is to interact with
your followers. For many people, G+ is a place where not many people
or businesses engage with them, meaning they are less likely to pay
attention. The main reason many businesses seem to have G+ is simply
to help their page rank. However, if you start interacting with your
followers, you will be more likely to stand apart from your
competition and create a strong, loyal client base. Don’t just use
this site to help boost your ranks, use it to meet new customers and
maintain current ones.
17.
Use Proper G+ Formatting for Your Posts. When
you write G+ posts, you should always make sure you use the proper
formatting. Formatting includes your post title, an introduction to
the post, and asking questions throughout or at the end. You can also
format your posts by mentioning people when it is appropriate,
including images, using hashtags as mentioned above, and responding
to comments. When you use proper formatting, you will notice that you
have more
successful posts and
can greatly boost your G+ engagement with clients.
In Closing
When
crafting your social content, don’t forget to follow these rules!
These will help you craft successful content and help give you a
self-confidence boost when it comes to using social media. With these
tips and rules, you can create excellent content, become more
involved with your clients, and eventually see growth in followers
and revenue. Which rules are you going to try first?
Julia
McCoy discovered her life’s calling when she left medical school to
follow her twin passions of copywriting and SEO. Julia
founded Express
Writers,
an online copywriting agency, in 2011. A self-taught entrepreneur,
Julia has since grown her company to include more than 50 talented
copywriters and editors who collaborate on projects for an
international client list comprised of companies both small and
large. Her most recent contribution to the the SEMrush blog is
entitled, “What
Content Marketing Is All About (Hint: Not Keywords)“
referensi:http://www.semrush.com/blog/social-media-marketing-2/17-rules-crafting-successful-social-content/
Sabtu, 06 Desember 2014
Bagaimana Social Media dapat menimbulkan Masalah
Infidelity has many forms. Besides the commonly known physical infidelity, you can now be unfaithful emotionally and mentally, while you are online.
Whether you are married, unmarried, or in a relationship, I am sure this post will have some lessons to take away and keep for life.
These are the times when you see and hear many people getting into affairs, on the social networking sites.
Social media cheating is what I would call it, as it’s about people getting intimate emotionally and mentally with someone other than their spouse.
Of course, many a times these virtual relationships take a real form and create a parallel in the real world to the relationships that people have with their spouses.
It’s a fact that the place most people consider safe to cheat on their spouse is the social media. It mostly starts there! Don’t tell me you don’t know about it all! ;)
RELATED READ: Does Online Social Networking Friendship Really Work
But quite often these social media cheaters are caught red-handed. And once that happens, usually the sky falls on their marriage, which is destroyed beyond repair.
Social media and social network are the cause of many relationship issues, divorces, or marriage failures.
So, there are two things to learn – not to use the social media to cheat on your partner and spouse. If you do, then know that it can lead to an irreparable breakup and even divorce.
However, like the knife and the AK47, which aren’t inherently bad, the social media too wasn’t made to break marriages or destroy relationships.
It’s because of their negative use by people that these objects and services get a bad name.
At the same time, you have to understand that social media and social networks have a great influence on people, and you need to learn to use it sensibly and avoid the pitfalls.
“When men and women are able to respect and accept their differences then love has a chance to blossom.” ~ John Gray
DO READ: Poor Communication Leads To Relationship Problems
Influence of Social Media on Infidelity
I’m sure many of you will agree that cheating on your partner or spouse on the social media is a big temptation.
There could be many reasons as to why couples cheat, but you all know that many do!
I know of people who aren’t happy in their relationships and marriages, and they are online, finding someone else!
They have even asked me at times to connect them with some person. I tried talking them out of it, but that is their personal issue, which one cannot probe further.
While there are some who are unhappy in their relationship and marriage, and cheat their partner and spouse by trying to flirt!
Oh yes they try their best, especially on Facebook, where you make friend’s because someone sends you a friend request, only to realize later what their intention was.
I am sure many ladies here would agree with me, and perhaps it’s the same with men who are approached by women who seek another! :)
In such a case you need to be very clear and curt about what you want, so that they understand and don’t bother you again.
If they do – just remove them from your friend list. But this just goes to prove the point I am trying to make in this post, so read on!
Sometimes you may tend to use the social media or the social networking sites as dating sites.
You may start out rather innocently or even intentionally, and soon one thing leads to another. In this process, your conversation becomes more casual and personal, and even flirty!
You try to find an outlet or someone who can lend you an ear, with whom you can discuss your day-to-day life or dreams, and disappointments, instead of your spouse or partner.
It is called digital infidelity.
“The quality of your life is the quality of your relationships.” ~ Anthony Robbins
Digital Infidelity
The digital world is like your dream world.
You’re in cyberspace where no one knows you, and you can pretend and portray yourself as you like.
There is no one watching you, your moves, the connections you make, and what all you do!
You can tweak your image and control how you’re perceived by people. You can impress people and spell your magic through words and deceptive appearances.
One reason why social media becomes a risk for your marriage and relationship is because you tend to exchange intimate information in your virtual communication without feeling fearful or guilty.
Sometimes people even have romantic or sexual conversations on the social networking sites thinking that a few flirty messages or emails don’t mean they are cheating!
It all seems harmless.
Quite often people do that even in the presence of their spouses but on their Smartphone or laptop screens, without others and their spouse getting to know of it.
But when you are going through a rough patch in your existing relationship, these back burners or online friends become your temptations and might even lead you to commit adultery.
With the adoption of social media by the masses, the chances are that you might meet your ex-flame online, or someone you had a crush on in your past.
Isn’t this purely cheating on your spouse or partner and your recent marriage or relationship?
But whether real or virtual, any relationship needs your involvement, takes your time, and apparently affects the other aspects of life.
Your partner or spouse may notice all that you are up to and consider that as cheating.
He or she may consider infidelity as sharing your physical, mental, and emotional intimacy with some other.
Here’s an infographic that shows how social media has proved to be a decisive factor in the increasing divorces.
Do not use the facts presented in this infographic to find smarter ways to cheat on your spouse.
Instead, use them to learn to control your usage of social media and define your limits so you don’t hurt your marriage through it.
There are many other reasons why people have affairs and they are discussed in this post “7 Top Signs That Your Spouse Might Be Having An Affair”, which also tells you about the signs indicating that your spouse is having an affair.
“When you struggle with your partner, you are struggling with yourself. Every fault you see in them touches a denied weakness in yourself.” ~ Deepak Chopra
Social Media Cheating, Infidelity, and Divorce
Source: TotalDivorce
social-media-cheating-infographic
Social media cheating isn’t only the story of a few Americans, just because it occurs there the most.
Instead, it is becoming a trend all over the world now including in places like India, Nigeria, United Kingdom, Australia, and many other countries.
“Problems in relationship occur because each person is concentrating on what is missing in the other person.” ~ Wayne Dyer
How to Avoid Divorce and Relationship Issues Due to Social Networking Activities
People are getting divorced, separated, and distanced by using the social media and networks, which were meant to connect people and build relationships.
It is evident that Facebook is the leader of the pack of social networking sites. It is being used the most by lawyers, as proof in the courts to prove infidelity and win the case.
This is probably a reminder that you need to act responsibly on the social media and social networking sites. Here are a few tips:
- Every update and action performed on these sites should be inspected from all perspectives.
- Remember that anything can hurt you, your loved ones and others, or could even be used against you.
- It’s good to be yourself and not pretend to be someone else, not only offline but online as well.
- If you find yourself flirting on social media and other networking sites, especially Facebook, stop yourself.
- Realize – this is a sign that your personal relationship with your partner or spouse needs attention and revival.
- If you are having problems then work on making your relationship better rather than spending time seeking another!
MUST READ: How to Become Best Friends with Your Spouse
Cheating is a risky behavior that mostly likely will produce negative results.
Whatever be the cause that leads to it, know that cheating can become addictive and a form of repeated behavior.
That’s why people say a cheater will always be a cheater because cheating can also run in your genes. So, be aware and remain alert!
It’s time that you understand and take control of yourself.
Don’t let your desires and needs of sexual pleasures drive you to a deadly situation of a disastrous marriage or severe relationship issues.
Be responsible. Be in control. Be wise.
Social media is a wonderful tool; don’t use it to cheat on your spouse.
Instead, resolve your relationship problems, and if you cannot, then look for a counselor and turn your relationship with your partner or spouse into a healthy one.
Having said that all, I confess that I like the social media and the social networking sites because I only use it for professional purposes. Even if it’s for personal purposes at times, I keep it limited and in control. :)
“Remember that the best relationship is one in which your love for each other exceeds your need for each other.” ~ Unknown
Over to You –
Have you come across any social media cheating case that destroyed someone’s marriage or even relationship? What precautions do you take while interacting on the social networking sites? Do you think the relationships formed through the social media can pose a threat to a spouse or partner? Share in the comments.
Photo Credit: FreeDigitalPhotos, Don Hankins
source: http://www.aha-now.com/social-media-cheating/
Rabu, 03 Desember 2014
Konsep Desa Produktif
Kata desa sendiri berasal dari kata “Swadesi“ (bahasa India) yang awalnya berkonotasi pada makna tempat asal, tempat tinggal, negeri asal, atau tanah leluhur yang memiliki kesatuan hidup, kesatuan norma, dan memiliki batas-batas kewilayahan yang jelas. (Soetardjo, 1984: 15; Yuliati, 2003: 24). Namun kemudian pemaknaan desa tersebut menjadi bervariasi, karena dilihat dari sudut pandang yang berbeda.
Konsep “desa” mengandung makna adanya “keterkaitan” yang lebih luas, baik secara ekologis, ekonomis, dan sosiologis. Dalam konteks ini, konsep “desa” mengandung pengertian pertama “ikatan sosial” yang berlandaskan teritorial di mana masyarakat di kawasan tersebut hidup dalam suatu lokalitas tertentu dengan eksistensi yang jelas; kedua “ikatan sosial” berdasarkan lingkup pekerjaan (profesi) di mana hubungan antar anggotanya tidak permanen, tetapi mempunyai intensitas interaksi yang tinggi dalam suatu waktu tertentu. Ketiga “ikatan sosial” yang dibangun berdasarkan jaringan sosial (social networking)sebagai nilai tambah dari modal sosial (social capital) dengan satu fokus interaksi pada pengembangan masyarakat.
Berbagai program bantuan pemerintah yang mengalir ke desa tidak secara signifikan mampu mengangkat harkat hidup orang desa, memerangi kemiskinan desa, mencegah urbanisasi, menyediakan lapangan pekerjaan dan lain-lain. Yang terjadi adalah ketergantungan, konservatisme dan pragmatisme orang desa terhadap bantuan pemerintah. Dengan demikian pembangunan desa yang dilancarkan bertahun-tahun sebenarnya mendatangkan kegagalan.
Konteks itulah yang melatar belakangi, Kemenakertrans meluncurkan Program Desa Produktif sejak tahun 2010 yang bertujuan untuk meningkatkan kemampuan dan keterampilan masyarakat desa untuk memanfaatkan potensi yang dimiliki desa secara efisien, efektif dan berkualitas;p meningkatkan nilai tambah dan produktivitas desa melalui pengelolaan sumberdaya secara kreatif, inovatif, terintegrasi dan berkelanjutan; memperluas kesempatan kerja dan berusaha untuk meningkatkan pendapatan dan kesejahteraan masyarakat desa; meningkatkan harmonisasi antar kelompok masyarakat melalui penerapan budaya produktif masyarakat (Dirjend. Pembinaan Pelatihan dan Produktivitas, Kemenakertrans RI, 2011). Dalam SK Dirjen Pembinaan Pelatihan dan Produktivitas No: 144/Lattas/XII/2010 tentang Pelaksanaan Pembinaan Desa Produktif disebutkan bahwa sasaran dari program ini adalah terciptanya model pengembangan peningkatan produktivitas di desa dan masyarakat pedesaan secara terintegrasi.
Desa Produktif
Desa Produktif adalah suatu desa yang masyarakatnya memiliki kemauan dan kemampuan memanfaatkan secara kreatif dan inovatif seluruh potensi sumberdaya yang dimiliki untuk menciptakan nilai tambah dan meningkatkan produktivitas perdesaan. Pemahaman ini menegaskan bahwa desa produktif adalah desa yang “menghasilkan sesuatu untuk perbaikan kualitas hidup” akibat dampak/efek dari aktivitas warga dalam sektor tertentu maupun beberapa sektor yang serempak mendorong dinamika ekonomi-sosial mencapai kemajuan pedesaan serta kesejahteraan warganya.
Elemen Desa Produktif
Desa Produktif adalah suatu kesatuan dari sejumlah yang berlangsung dinamik dan dalam implementasinya. Beberapa elemen atau komponen yang terkandung dalam Desa Produktif adalah :
- Aktor. Aktor adalah seseorang, sekelompok orang, atau suatu badan hukum yang melakukan suatu proses mediasi atau peggerakan untuk melakukan suatu perubahan yang terecana dengan baik, berdasarkan kaidah pembangunan atau hanya sekedar pegalaman hidupnya. Istilah ini juga sering digunakan dengan sebuta agen atau inovator
- Sistem Produksi. Sistem produksi merupakan suatu sistem dimana manusia, teknologi, menejemen, organisasi produksi berada dalam suatu proses memproduksi barang atau jasa dega tingkat efisiensi dan efektivitas tertentu yang membawa keberuntugan bagi pihak yag terlibat. Apabila sistemnya baik, adil, partisipatif tentu akan menciptakan produktivitas yang tinggi.
- Keterpaduan. Keterpaduan merupakan suatu gambaran yang menunjukkan sifat kebersamaan baik arti keserasian dalam peranan masing-masing sub pendukung maupun koordinasi dan sinergi sesama sistem untuk saling berinteraksi dan mendukung cita yag lebih besar dalam hal ini desa produktif.
- Administrasi. Administrasi merupakan salah satu perangkat yang diperlukan dalam rangka pengembanganberupa kelengkapan administratif berupa: profil dan Proposal pengembangannya, Surat keterangan Desa berupa penjelasan adanya kegiatan yang dimaksud dan dibina oleh pihak non pemerintah, dan lain sebagainya.
- Substansi. Substansi dalam hal ini berkenaan dengan kegiatan yang diajukan hubungannya dengan produktivitas pedesaan, penentuan hal ini tentu saja mempertimbangkan sifat kegiatan, apakah masih berupa rintisan, atau pengembangan, atau merupakan pelestarian cultural yang karena pendekatan atau teknologi, atau menejerial atau gabungan diantaranya menciptakan gelora desa produktif.
Indikator Desa Produktif
Pada dasarnya, Desa Produktif adalah desa yang menghasilkan lebih banyak barang dan jasa dengan basis sumberdaya sendiri untuk memperbaiki taraf dan meningkatkan kualitas hidup masyarakat. Karenanya, desa produktif dapat ditandai dengan:
- Tersedianya lapangan kerja yang menyerap usia produktif
- Meningkatnya kualitas sumberdaya manusia masyarakat desa
- Meningkatnya tingkat pendapatan masyarakat desa
- Digunakannya sumberdaya alam dan sumberdaya manusia dari desa sendiri
- Meningkatnya derajat kesehatan masyarakat desa
- Menguatnya ikatan sosial masyarakat desa
- Adanya kelembagaan desa yang partisipatif, transparan dan akuntabel
sumber : http://produktivitas.binalattas.depnakertrans.go.id/?page_id=732
Atasi Musim Penghujan, Kementan Keluarkan Varietas Benih Padi Unggul
Bisnis.com, SUBANG – Kementerian Pertanian menyiapkan varietas benih padi unggul yang tahan genangan air guna mengantisipasi datangnya musim penghujan setiap akhir tahun.
Kepala Badan Litbang Pertanian Kementan Haryono memaparkan varietas inpari 29, 30,31,32 dan 33 yang telah selesai dikembangkan Balitbang bersifat tahan air, sehingga dapat menjadi solusi lahan padi yang kerap banjir pada musim penghujan.
"Angka Ramalan 1 tahun 2014 produksi padi nasional kita turun menjadi 69,87 juta ton GKG, antara lain karena terjadi banjir di Pantura, Jawa Tengah dan Jawa Barat penurunannya tertinggi hingga 7%," katanya dalam kunjungan kerja Menteri Pertanian ke Subang, seperti yang dikutip Bisnis (1/10/2014).
Dengan demikian, Haryono yang juga Plt Dirjen Tanaman Pangan Kementan melanjutkan, alasan penurunan produksi untuk tahun- tahun berikutnya coba diantisipasi dengan penggunaan varietas padi inpari tersebut.
"Meskipun pada awal 2014 kemarin banyak yang tanam awal sehingga masuknya ke produksi 2013. Tapi tetap, inpari ini dapat menghasilkan produktivitas hingga 8 ton/ha-10 ton/ha," jelasnya.
Dia menambahkan keuntungan lain varietas inpari 31 dan 33 yaitu tahan serangan wereng batang coklat, sedangkan Inpari 32 tahan dengan hawar daun bakteri (HDB).
Namun, dia mengatakan hingga saat ini varietas benih padi jenis Ciherang masih mendominasi dengan ketersediaan 40-45%, disusul dengan Mekongga 12%, IR64 10%, dan sisanya merupakan varietas lain termasuk di dalamnya inpari, inpawa dsb.
Haryono mengatakan saat ini inpari 29-33 memang masih dalam tahap pengenalan, namun dalam dua tahun kedepan dia menargetkan penanaman benih ini akan maksimal.
"Dua tahun sampai ini, makanya dimulai dari sekarang. Cuma nanti kalo engga hujan dia engga populer, kalau banjir inpari ini akan populer," katanya.
Dia mengatakan ketersediaan benih Inpari tahan kebanjiran akan didistribusikan dalam 34 BPTP di seluruh Indonesia.
Dia mengatakan ketersediaan benih Inpari tahan kebanjiran akan didistribusikan dalam 34 BPTP di seluruh Indonesia.
Editor : Nurbaiti
sumber : http://industri.bisnis.com/read/20141001/99/261722/atasi-musim-penghujan-kementan-keluarkan-varietas-benih-padi-unggul
Indonesia mampu menciptakan produk padi unggulan
TEMPO.CO, Jakarta - Riset pemuliaan tanaman padi selama 21 tahun membawa Surono Danu, peneliti sekaligus aktivis Serikat Petani Indonesia, menemukan padi varietas unggul. Varietas itu diberi nama Sertani I dan Mari Sejahterakan Petani (MSP). "Penemuan ini membuktikan bahwa orang Indonesia mampu menciptakan produk unggulan pertanian," katanya saat dihubungiTempo pada Rabu, 28 Mei 2014. (baca pula: Ini Tuntutan Petani untuk Capres Terpilih).
Menurut Surono, ihwal penelitian dalam rangka menemukan Sertani I dan MSP dilatarbelakangi oleh keprihatinannya menyaksikan laju impor beras yang semakin kencang. Padahal, ujarnya, Indonesia pernah mencapai status sebagai lumbung pangan dunia dan negara swasembada pangan. "Kehadiran Sertani I dan MSP sekaligus sebagai bentuk protes terhadap kebijakan impor beras yang dilakukan pemerintah," katanya.
Lewat temuannya, Surono ingin agar petani tidak lagi bergantung pada bantuan pemerintah selama proses bertani. Berkaca dari pengalamannya, ketergantungan petani terhadap pupuk dan ketersediaan benih hibrida dari pemerintah membuat petani Indonesia tidak berkembang. "Poin penting kemandirian ialah petani bisa memiliki posisi tawar jika ada kebijakan yang merugikan," katanya.
Sertani I dan MSP merupakan varietas padi unggulan yang memiliki usia tanam relatif pendek dibanding varietas lainnya. Padi Sertani I bisa dipanen setelah 105 hari dilakukan penyemaian. Adapun varietas MSP punya masa panen lebih singkat, yakni 95 hari.
Produktivitas padi Sertani I temuan Surono juga lebih unggul dibanding padi hibrida, yang berasal dari Cina, yang marak ditanam petani Indonesia saat ini. "Varietas Sertani I dan MSP bisa menghasilkan 13 ton per hektar ketika musim panen tiba," katanya. Keunggulan itu ia harapkan membuat pemerintah tidak lagi melirik padi hibrida asal Cina sebagai benih yang ditanam di Indonesia.
Selain itu, kata Surono, padi varietas unggul temuannya dinilai adaptif dan tahan terhadap serangan hama, terutama wereng. "Secara kualitas, Sertani I dan MSP lebih unggul dari padi hibrida Cina yang tidak cocok ditanam di daerah tropis seperti Indonesia karena karateristik lahan dan lingkungan yang berbeda," dia menjelaskan.
Keunggulan yang dimiliki padi Sertani I dan MSP ternyata tidak membuat Surono berambisi untuk memperkenalkan temuannya ke seluruh pelosok Indonesia. "Biarkan masing-masing daerah mengembangkan padi varietas lokal yang dimiliki. Saya yakin tiap-tiap daerah punya karakteristik padi unggul yang unik," katanya. Ini nasihat bagus untuk calon presiden mendatang, Jokowi-JK dan Prabowo-Hatta.
RAYMUNDUS RIKANG R.W
sumber: http://pemilu.tempo.co/read/news/2014/05/28/269580834/Jokowi-Prabowo-Disentil-Padi-Unggul-Temuan-Surono










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