Crafting
social content can be worrisome for many people whose main forte is
not social media, but it can be a fun and successful way to promote
businesses and bring in new leads and more revenue. However, you need
to use social media in a powerful way to see this happen, and many
people may not be aware of some incredibly awesome rules for crafting
successful social content. I want to make sure you know these rules
because I want your business to thrive by using social content!
Facebook
LinkedIn
Twitter
Let’s
take a look at the top rules for social media content for four
different channels: Facebook, Twitter, LinkedIn and Google+.
Each Social Channel Has a Different Tactic
When
you are crafting expert social content, you need to make sure you are
hitting all of the great tactics for the different channels. You can
have success with using the same tactic across the board, but if you
change things up, you will notice that you have even higher success,
which is what we all want! I am going to take an in-depth look at the
top social channels out there and give you a few great tips to use
when crafting your social media content.
If
you don’t have a Facebook page set up yet, now is your chance. It
is a great way to connect with all of your clients since many people
at least have a Facebook account even if they don’t have any other
social platform. Whether you need to create one or already have a
page, these tips will still be incredibly useful.
1.
Use Photos to Promote Further Engagement and Sharing. Something
that is apparent with Facebook is that people really seem to enjoy
photographs on
this social network. You can share behind-the-scenes shots or
photographs of projects your business has done. However, adding
things like fun memes can be great, too! Try out a few photos a
couple times a week and see what happens — you might start noticing
quite a bit more likes and shares than you’ve ever had before.
2.
Make Sure all Media is High Quality. When
it comes to content, no matter what type, quality is important. You
will need to write quality posts, but, according to Hubspot, you will
also need to have
high-quality images and
videos. This can help you look more professional and you might find
that people are more willing to take time out of their day to watch a
video that is high-quality.
3.
Cut Those Links Out of Your Post. Sharing
links is something you do with almost every Facebook post and
Facebook has something very handy — the ability to cut out the
links. What you will need to do is copy and paste the link you want
to share and wait for a little preview box to pop up. Once this
happens, you can erase the link and the preview will remain. This
looks nice and tidy. It also keeps people from being distracted from
your post due to a very long link. If you keep the link there,
readers might just skip over without viewing the entire post.
4.
Try Varying Your Punctuation. Punctuation
is a powerful tool on social media and the written word. You don’t
want to use too much or use it incorrectly, but you should consider
mixing things up a bit. When you write a post, consider using periods
the most, but throw in an exclamation point here and there. This
helps make the post seem upbeat without being overwhelming. You
should also avoid writing a sentence and ending it with multiple
exclamation points. Instead of writing, “Read about it
here!!!!!!!!” write something like, “Read about it here!” It
gets the point across without coming across as the
ever-popular Kermit
flail gif.
This
is a great place for a more professional setup and social plug. You
might be reaching people within your industry more than clients, but
this can still be a handy social tool to use, especially for
networking. Let’s look at a few great tips that you can use.
5.
Keep Your Titles Short. In
the article referenced in point one, Hubspot says you should always
be sure that when uploading a link, you ensure that the post title is
70-characters long and no more. If it is longer, consider editing it
to a shorter title. The main reason for this is that the crafty, yet
lengthy title you have will get cut off when posted to LinkedIn.
Instead of having that happen, come up with the perfect, shorter
headline and make sure it is just as crafty as the lengthier one.
6.
Utilize Different Media for LinkedIn. This
seems to be quite similar across the social media board, but it can
be incredibly helpful — share different media on LinkedIn. Using
different media can boost the amount of interaction you receive.
According to QuickSprout, posting an image on LinkedIn gets 98%
higher rate in
comments. You can also get an increase in shares by posting videos
and sharing links will also boost your LinkedIn engagement. Don’t
neglect the various media formats!
7.
Post Consistently — About Once Every Day. When
you post to LinkedIn, consider posting about once every day.
According to the Hubspot article shared in point 1, when you post 20
times each month, you will reach 60% of your intended audience. While
you aren’t posting every day, you are posting for the majority of
the month. This helps you reach more people and increases your
chances of more engagement on your LinkedIn page and your website, as
well.
8.
Keep Descriptions Short. In
the same article by Hubspot, they mention that not only do you need
to keep the link titles short, but you also need to keep the
descriptions short. LinkedIn will cut off the description at 250
characters leaving ellipses to show that there is more to the
description. Make sure to make your description have a powerful
punch, and you might have a higher likelihood of more clicks, which
is what we all want!
9.
Use High Value Content to Generate Leads. If
you want to see true success on LinkedIn, then a great way to do that
is share quality content. High-quality
content is
vital to Google and ranking, but it is also vital when you want to
reach more people on various social accounts. Remember, LinkedIn
reaches out to more professionals or industry leaders, and you want
them to see your best.
This
is a social network you might be avoiding because you don’t think
you’ll reach many clients this way. However, Twitter is a great way
to promote your business and reach a wider base. You really should
set an account up and if you have one, these tips will help you use
the social channel perfectly!
10.
Focus On Not Using All 140 Characters. When
writing up a tweet, you should consider not using all available 140
characters. You are more than able to, but you will find that people
are more likely to re-tweet if they can add their own words to it. By
giving them enough space to do so, you might notice more people
re-tweeting your posts. However, people will also simply re-tweet
without adding anything, but by leaving space, you are helping both
parties out!
11.
Include a Twitter Handle When Quoting or Retweeting. Quoting
someone who is on Twitter or retweeting them means you should always
include their Twitter handle. While this isn’t “necessary” it
is important. Not doing so could be looked at as rude.
For
example, if you are quoting a recent article you read on Moz.com,
then you need to write a quote and put @Moz at the end of your tweet.
This is professional and lets your followers check out more material
from the person or site. When you retweet, try not to make any
changes to the initial tweet, as this can also be considered rude. If
you want to add your own words but do not have enough space, shorten
what you say not what the original tweet says.
12.
Use Those Hashtags but Use Them Sparingly. Hashtags
are great resources to use to connect you with certain trends and
reach a wider audience. It is always a good idea to use hashtags
forvarious
services or keywords you
use in your blogs and website. If you are a plumbing service
incorporate the #plumbingservice hashtag into your tweets. However,
when using hashtags, make sure you use a small amount. An
#overabundance of #hashtags can be #overwhelming for #readers and
#breaks #sentences #up in a #weird way (see what I did there?). Many
people might just glance over the tweet, ignoring it and passing your
site over.
13.
Always Publish Media Such as Photographs. Just
like with Facebook and LinkedIn, images are important for engagement
on Twitter, as well. When you post a tweet, consider adding an image
to it. This is more likely to get you retweeted and people may even
respond. If you are doing a poll, have a photograph crafted already
with the options available to engage people. You can also do silly
posts and use a Grumpy Cat meme that fits your company or some other
meme you enjoy. Memes are a great way to promote
engagement on
Twitter.
Google+ (G+)
As
we all know, G+
is important to
your business website because there are various
ways it
can help you rank. However, it can also help you build a wider base
and reach a different demographic than you are trying to reach on
Facebook, Twitter, and LinkedIn. Here are a few great ways to use G+
to help boost your engagement and help you have successful social
media content:
14.
Don’t Be Afraid to Use Hashtags. The
one thing hashtags do on G+ is group your updates into important
sections and makes it more organized for your followers. They also
help bring in new people to your G+ page. One interesting thing is
that many this social channel will automatically
add a “hashtag” category
even if you don’t incorporate one. This can be very helpful for you
if you aren’t sure which hashtags to use and can help broaden your
reach on G+.
15.
Use Full Size Images for Media Content. This
goes along with using high-quality images on Facebook, but takes the
current trend of square images into consideration. When you are using
photographs on G+, consider using full size images instead of things
that are cropped or made to be very small files. This can help with
the quality, and as we noticed with Facebook photos, higher quality
can help promote more engagement from your client base.
16.
Engage with Your G+ Followers. If
you want to stand out on G+ a great way to do so is to interact with
your followers. For many people, G+ is a place where not many people
or businesses engage with them, meaning they are less likely to pay
attention. The main reason many businesses seem to have G+ is simply
to help their page rank. However, if you start interacting with your
followers, you will be more likely to stand apart from your
competition and create a strong, loyal client base. Don’t just use
this site to help boost your ranks, use it to meet new customers and
maintain current ones.
17.
Use Proper G+ Formatting for Your Posts. When
you write G+ posts, you should always make sure you use the proper
formatting. Formatting includes your post title, an introduction to
the post, and asking questions throughout or at the end. You can also
format your posts by mentioning people when it is appropriate,
including images, using hashtags as mentioned above, and responding
to comments. When you use proper formatting, you will notice that you
have more
successful posts and
can greatly boost your G+ engagement with clients.
In Closing
When
crafting your social content, don’t forget to follow these rules!
These will help you craft successful content and help give you a
self-confidence boost when it comes to using social media. With these
tips and rules, you can create excellent content, become more
involved with your clients, and eventually see growth in followers
and revenue. Which rules are you going to try first?
Julia
McCoy discovered her life’s calling when she left medical school to
follow her twin passions of copywriting and SEO. Julia
founded Express
Writers,
an online copywriting agency, in 2011. A self-taught entrepreneur,
Julia has since grown her company to include more than 50 talented
copywriters and editors who collaborate on projects for an
international client list comprised of companies both small and
large. Her most recent contribution to the the SEMrush blog is
entitled, “What
Content Marketing Is All About (Hint: Not Keywords)“
referensi:http://www.semrush.com/blog/social-media-marketing-2/17-rules-crafting-successful-social-content/
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